The lady who brought Pooh into the limelight diesJuly 20, 2007
The lady who fought Disney over royalty issues has died at the age of 84, Shirley Slesinger Lasswell died in Los Angeles. Her first husband, Mr. Stephen Slesinger had taken over the rights from the creator of Winnie the Pooh, A.A. Milne to market and sell Pooh merchandise all over Canada and the United States. Once her husband died she took over the mantle from him and started to design Pooh products for trendy retail market stores, on the way she created a nationwide licensing scheme. Then in the year 1961 she handed over the rights of Winnie the Pooh to Disney in exchange for continuing royalty.
Thirty years later in 1991 she and her daughter Pati Slesinger flied a lawsuit against Walt Disney Company, where in they alleged that Disney had cheated them in tune of millions of dollars that Disney earned by selling Pooh marked video games, computer software and other merchandises. During the 16 years of bitter battle with Shirley and Walt Disney there have been 3 different judges and nearly 12 law firms that fought for them.
Shirley will always be remembered as the person who brought Winnie the Pooh to the fore and made Pooh and his friends as famous as they are today.