Disney set to reach record sales levels

June 18, 2007

Disney's retail arm is set to reach record sales in 2007. Retail sales for the Walt Disney Company has been predicted to grow 13% this year and has almost doubled since 2000. 80% of sales is said to come from Winnie the Pooh and Mickey Mouse branded goods alone. In 2005, the Pooh franchise provided $6.2 billion in sales revenue for Disney, just behind Mickey Mouse.